Superman's 50th birthday cake.

…75 Years Young – Happy Birthday Superman!

Thank you Jerry Siegel and Joe Shuster for creating the most Amazing Superhero in the World!

CapedWonder contributor and friend, Brian McKernan, had the opportunity to attend Superman’s 50th birthday party in New York City in 1988. Further down this page is his article about the experience. Click here to view DC Comics’ official 50th birthday press release.

Before reading Brian’s article, you may want to learn more about the evolution of the DC Comics logo. Milton Glaser created the 1976 DC Comics logo that many of us grew up with in the 1970s. He also designed Superman’s 50th birthday logo seen in DC Comics’ official press release. It was updated by Ramon Casares and me for the 74th (download the wallpaper here). Here are some interesting pages discussing the evolution of the logo, and Milton’s and other designer’s careers. Enjoy!

#51 Milton Glaser

Milton Glaser – iamsteveo

Milton Glaser – Truth

Milton Glaser and the new DC logo

New Logo for an Old Favorite

Top 10 Designers

10 Most Successful Logo Designers in The World!

New logo design for DC Comics

DC Comic Logo Evolution And The Latest DC Comic Emblem Debate

DC Comics/Entertainment New Logo

Peel slowly and see

New Interactive DC Comics Logos to be Deployed in March

More Than Meets The Eye: DC Comics new logo

From Brand to Bland: DC Comics

Superman's 50th birthday cake.

It Was Twenty Years Ago Today…2008

Remembering Superman’s Fiftieth Birthday – Exclusive Superman Birthday Article by Brian McKernan

Twenty years ago this week I attended Superman’s 50th birthday party, in New York City. It was three days before Superman’s “official” birthday of February 29th, but as then-President and Publisher of DC Comics Jenette Kahn explained it, “We’re having the party on Friday the 26th because it’s not a school night. We’ve waited a long time for this event. And while for us mere mortals, reaching our 50th year can be a shock, it is truly wonderful to know that Superman will go on and on.”

DC Comics actually held three consecutive 50th birthday parties for Superman on the evening of February 26, 1988. Each was 70 minutes long (at 6, 7:30, and 9pm) and the location was Manhattan’s historic Puck Building. It was an appropriate venue, having been the home of Puck magazine from 1876 to 1918. Puck was a weekly publication of political cartoons and the ancestor of the modern comic book. The building’s large galleries were well-suited to containing the sold-out Superman birthday party crowds.

Tickets to each party cost $12 for adults and $6 for children (age 12 and under). For each ticket sold DC Comics donated $1.00 to the National Foster Parent Association. (“Superman,” Kahn noted during the proceedings, “is the world’s most famous foster child.”) Souvenir and licensed commemorative items were also sold at the party, with net proceeds donated to the NFPA. In addition to Kahn, DC Comics notables attending included editor emeritus Julius “Julie” Schwartz, artist Curt Swan, today’s President and Publisher Paul Levitz, and New York City’s then-mayor Ed Koch. The event was produced by master showman Robert F. Jani. Ironically, none of the three Superman actors alive at that time (the serials’ Kirk Alyn, Broadway’s Bob Holiday, or the movies’ Chris Reeve) were there in person, but Superman was nevertheless present, projected onto large video screens in the form of excerpts from the Fleischer Studios Superman cartoons, the serials, the George Reeves TV series, and the Chris Reeve movies.

Each attendee received a Superman Birthday party coupon book good for Superman peanuts, Superman pretzels, an Armour hot dog, an Orangina soft drink, a Hostess Twinkie snack cake, and a Polaroid photo with a Superman or Lois Lane cutout figure. Each Hostess Twinkie snack cake was packaged in its own small box. Thousands of these were stacked, brick-like, to build what resembled a giant Superman birthday cake. Elsewhere, a piece of Kryptonite, the Bottled City of Kandor, and a bent crowbar were displayed on pedestals as Superman artifacts. CNN reporter Jeanie Moss was on hand with a cameraman and filed a TV report that aired that night.

The party was but one event in Superman’s year-long 1988 fiftieth anniversary celebration, which also included an exhibit at Washington’s Smithsonian National Museum of American History and a CBS one-hour Superman retrospective broadcast on February 29th (you can see it on Disc 7 of Warner Home Video’s Superman Ultimate Collector’s Edition DVD).

Onstage at the February 26, 1988 party, a “Superman Celebration” musical revue featured Broadway-style singing and dancing by a group calling itself The Entertainment Company and young dancers known as Kids 2 Go. No Superman-specific songs were performed; instead The Entertainment Company sang a medley of the Pointer Sisters’ “I’m So Excited,” Kool & the Gang’s “Celebration,” and similar fare. Kids 2 Go then took the stage with an a cappella rendition of the John Williams theme, followed by a group chant:

“It’s Superman!

Being fans of Superman is what we’re all about!

He fights for peace and justice; he knows that truth wins out!

He’s our superhero; he’s what we want to be!

I always feel like Superman is right inside of me!

We gotta listen to his message; let’s cheer throughout the land!

Wish him Happy Birthday! We love you Su-per-man!”

The Kids 2 Go youngsters then danced 1988-era hip-hop to several spirited numbers, displaying remarkable talent despite their tender years.

As their performance concluded I mingled in the crowd and spied Julie Schwartz, who I had met three years earlier when I visited DC Comics to pitch them on a Superman 50th anniversary book. DC passed on my proposal but I spent an enjoyable half-hour with Julie as he showed me his First Fandom scrapbook from the early days (mid-1930’s) of modern science fiction. I greeted Julie and took my little Sony tape recorder from my pocket. Here’s a transcript of the interview…

McKernan: How far back does your career with Superman go?

Schwartz: Well actually two days ago I started my 45th year with DC Comics. But I took over the editing of Superman in 1971 until last year. I guess that’s about 17 years of editing Superman. When I took over Superman I did a lot of things that were done by John Byrne revitalizing Superman–decreasing his strength, making him more lovable, and so on.

McKernan: You made him a television reporter.

Schwartz: Yeah, but that didn’t work out, did it? Very few people know that when Mario Puzo did the first screenplay of the Superman movie—and he came up to the office, did a lot of research, and talked to me—the first screenplay of the movie had Clark Kent as a television reporter.

McKernan: Really?

Schwartz: What happened is they decided to do sort of a ‘man on the street’ and they went around asking people ‘Who is Clark Kent?’ And everyone said ‘He’s a reporter for the Daily Planet’ And so they said ‘I think we made a mistake’ and they re-wrote the script, taking him out of the television and putting him back as a reporter.

McKernan: What do you think has made Superman last for 50 years?

Schwartz: Well, we all identify with Superman. We all identify with Clark Kent and secretly hope we someday could be Superman and do those heroic things that he does. We can lash out at our tormentors and get even with our schoolteachers and all the bullies that kick sand in our face. You know, Superman was the original double-identity theme as far as comics, but was of course borrowed from other sources—Zorro, the Scarlet Pimpernel, and so on.”

McKernan: Do you think Superman will be around 50 years from now?

Schwartz: Well, he’ll be around, I’ll try to be around. Fair enough. I think he will. Many people say there are three fictional characters who are known worldwide. One is Superman, one is Sherlock Holmes, and one is Tarzan. No matter where you go in the world they all know these three people. So Superman is that popular, he’s going to hang around.

McKernan: It must make you feel very proud to have worked on a character like that.

Schwartz: Sure does. And people come over to me out of nowhere, pass me on the street and say ‘Can I have your autograph?’ It makes me feel good.

(Julie Schwartz passed away on February 8, 2004.)

Our attention was then diverted back to the stage as Jenette Kahn introduced then-Mayor Ed Koch, who told the crowd:

“To be celebrating Superman’s birthday together is very special. How old is he?” “Fifty!” they responded.

“But how old does he look?” Koch added.

“Twenty!” agreed the onlookers.

“Superman is like Peter Pan, he never grows old,” Koch continued. “And he’s always there to protect the citizens of Metropolis. There is no crime that goes unpunished in Metropolis. Would that there were a Superman that I could have here in the city to protect us from crime. Wouldn’t that be nice?”

After the cheering subsided, Koch concluded: “So let’s say to Superman, May you live to 120, Superman!”

He’s now at 70 years and counting as of Friday February 29th, 2008, Mr. Mayor. Happy Birthday yet again, Superman.

Text and images are © Copyright 2008 by Brian McKernan and and used with the permission of the author.

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